01 / CONCEPT & DESIGN
Stand Design
From the first idea to a professional exhibition concept. AI-assisted visualization meets over 30 years of exhibition experience.
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We can create an impressive initial exhibition stand concept within hours. If you wish, we also coordinate complete stand delivery, including setup and dismantling.
opti: optics, eyewear and practice technology
opti brings the optical industry to Munich: spectacle frames, lenses and contact lenses meet refraction, diagnostics, shop equipment and retail design. The event is both a platform for product premieres and a place to discuss the practical needs of optical businesses.
Who visits, and what do they look for?
Frame and lens brands, equipment suppliers and emerging designers meet opticians and optical business decision-makers. Visitors compare collections, inspect materials and fit, discuss supplier relationships and assess equipment for their practices. Hands-on viewing matters as much as a strong brand presentation.
Our design approach for eyewear exhibitors
For these conversations, we recommend clear frame displays, flattering light, a mirror and a comfortable consultation table. The fictional LUNARO EYEWEAR concept demonstrates this on a compact 16 m² corner stand: illuminated shelving and an open front keep products visible without crowding the meeting area.
Event profile and audiences: opti 2027Optical industry profile
LUNARO EYEWEAR is a fictional exhibitor. This 4 × 4 m corner concept combines ivory, aubergine and light ash with illuminated frame displays and a consultation table. X24seven creates individual eyewear stand designs and coordinates complete construction, setup and dismantling.
Experience Meets AI
Over 30 Years of Exhibition Experience Meets AI
At X24seven, we combine more than 30 years of international exhibition stand experience with the latest possibilities of artificial intelligence.
For opti, Livia develops concepts around the way opticians select frames: clear collections, accessible samples, mirrors and lighting that reveals colour and material. We adapt display density and consultation space to your optical brand and booked stand area.
What makes us different: real exhibition expertise stands behind our AI. Every design brief and AI prompt is developed by experienced exhibition project managers and site managers. The result is more than an impressive visualization: a carefully considered concept designed to be built in the real world.
Whether you need a new stand design or would also like us to handle the complete build, we look forward to bringing your ideas to life.
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Our Services
From the First Idea to the Finished Exhibition Stand
02 / PLANNING & BUILD
Stand Construction
From design to reality. We coordinate project management, production, logistics, installation and dismantling internationally.
Request Turnkey StandCROWD Real Estate / Harthoorn – concept and realization compared.
Your next exhibition starts here.
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